Goodhart's Law versus the One Metric that Matters

In 2012, FWD50 co-chair Alistair Croll published Lean Analytics, a book that showed organizations how to use data to build a better business faster. A core tenet of the book was that focus mattered most: Teams should identify the riskiest part of their business, and then pick the One Metric That Matters, the defining measurement that shows whether they've overcome that risk. But can metric myopia backfire? In an entertaining exploration of Gooshart's Law, Alistair will explain the difference between measurements and North Star metrics, and show how a focus on missions and outcomes avoids fealty to process at the expense of progress.