One vendor told us of an event where they collected nearly 5,000 leads, but none were qualified. Another bemoaned the fact that every government employee’s email is publicly available—but they continue to collect opt-in email addresses. And a third told us that with expo halls and badge-swapping, they simply spent the day handing out trinkets rather than building relationships.
There are better ways to create dialogues. They’re more work for sponsors, who have to bring their “A” game and create fascinating, useful content from top-tier speakers. And they’re less lucrative for event organizers, who have a finite number of sponsorship opportunities to offer.
But they’re the right thing to do.
That’s why we don’t have an “expo hall,” and work closely with all sponsors to ensure they have superb content that attracts attention from the audience. And year after year, sponsors tell us they have valuable, meaningful conversations that lead to better business outcomes sooner because of their participation in FWD50.