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Robert Butler (Host, Workshop stage) (he/him)

Canada Free Agent: Senior Marketing Advisor, Global Affairs Canada

Rob Butler is your go-to collaborator for down-to-earth networking, and he's a real-deal connector of people across all levels of Government and in the private sector.

As a Free Agent Senior Advisor in the Trade Commissioner Service (TCS) at Global Affairs Canada, his current priorities include leading the design of the virtual outreach and engagement sessions to be hosted by the TCS that will:

  • Disseminate valuable information on available trade programs, events, industry insights, and regulatory updates.
  • Facilitate knowledge sharing and raise awareness among participants.
  • Educate businesses and stakeholders about opportunities with TCS and its partners.
  • Serve as an effective communication and collaboration vehicle.

As part of the deliverable, Rob will continue to evaluate various platforms to bolster the implementation of the TCS engagement plan.

He will also support the DXP in an advisory role, a digital evolution project for the TCS. He will create a foundational automated reporting tool for these virtual outreach and engagement sessions that will eventually connect with the DXP.

 And help design and leverage technology and multimedia to pioneer the design of innovative supporting collaboration tools for the Trade Commissioner Service. These tools enable the TCS to seamlessly connect with stakeholders, especially during international tradeshows, to help foster meaningful interactions.

In his previous role in the Office of the Chief Information Officer at the Treasury Board of Canada Secretariat, he launched the Federal Digital Credentials Community, targeting folks working in the digital credential space in the Government of Canada.

It's this knack for building communities and facilitating meaningful conversations. Rob continues to co-lead and support initiatives such as LeadersGC and OneTeamGov Canada. He has also established a federal community for employees on X through @HiCommunities.

Drawing on his intuition and experience, Rob understands the power of collaboration and the importance of implementing micro-actions to drive transformation and create tangible change.

Rob is open to connecting and collaborating with individuals across the Canadian Government, FPT, and international organizations; Rob is just a direct message away. His commitment to working in the open and fostering connections aligns with his mission to positively impact the civil service.

Alums of:

  • Office of the Chief Information Officer - Digital ID, Digital Credentials (Treasury Board of Secretariat)
  • Deputy Minister Office of Public Service Accessibility (Treasury Board of Canada Secretariat)
  • Benefits and Delivery Modernization (Employment and Social Development Canada)
  • Office of the Chief Information Officer - Digital Enablement (Treasury Board of Canada Secretariat)
  • Transformation (Shared Services Canada)
  • The Policy Community Partnership Office (Canada School of Public Service)
  • The HR Council (Employment and Social Development Canada)


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