November 8, 2023  7:45 PM – 8:15 PM
Inspiring & Interacting

Effortless Customer Experience by Design: Abu Dhabi Government Case Study

Introducing the Abu Dhabi Program for Effortless Customer Experience as a pioneering initiative in the holistic implementation of CX practices; with a pertinent focus on the newly emerging concept of effortlessness in service delivery. In a coordinated approach based on 5 strategic pillars, the program aims to transform service delivery across all 67 entities in the Emirate, in a vision to become the world's most effortless government. The session will delineate the origin, implementation, and results of this endeavour so far.

Executive Director, Customer Experience Affairs
Department of Government Enablement, Abu Dhabi
Gov. Design Academy
Board Member
The International Foundation for Customer Experience in Government
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