Phillip leads Public Sector strategy for Qualtrics across Asia, Pacific, Japan and Canada. Phillip is passionate about citizen experience and the way Public Sector can serve its customers and employees. As one of the first certified XM professionals in the world, his role at Qualtrics supports the Public Sector XM community by providing thought leadership and working with Government Customers and Qualtrics teams to deliver innovative outcomes to citizens. Phillip held a number of senior leadership roles in New South Wales Government. In that time he established a whole-of-government experience management team, delivered foundational citizen research panels, voice of customer programs and real-time insights initiatives. Phillip led Service Design and customer insights on bushfire recovery programs, Covid-19 support services, identity recovery for homelessness, inclusive design for non-digital and remote communities, small business optimisation and post pandemic reskilling. As a transformation manager and implementation lead, he delivered over 50 contact centre implementations including new teams and lines of businesses as well as delivering best practice training programs on customer excellence and frontline customer leadership.