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Aaron Jaffery (he/him)

Director General for Digital Experience and Client Data, Service Canada

Aaron is the Director General for Digital Experience and Client Data in Employment and Social Development Canada. Aaron joined Service Canada from the Department for Work and Pensions in the United Kingdom where he led teams transforming the experience for UK citizens across a number of services including retirement, health & disability and digital identity.

Aaron is passionate about making Government services work better for the citizens it serves. He is an advocate for human-centred design and driving integration between policy development and service delivery.

Aaron and his wife have four children and relocated to Canada in Summer 2022.


Delivering at the Speed of Trust

November 3, 2022  6:00 PM – 7:00 PM
Be prepared to confront some pre-internet rules that govern how public servants work during our interactive component–you’ll be tackling a problem in an activity that mirrors what product teams currently need to follow to release a service. See more.

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